Global Gambling Statistics & Trends 2025 Updated

In June 2023, Groupe Partouche and Betsson AB partnered to launch online casino services in Belgium. The collaboration leverages Groupe Partouche’s dominance in the traditional casino market and Betsson’s expertise in the online gaming industry to produce enticing offerings suited explicitly to the Belgian market. The European market is projected to reach USD 74.91 billion by 2033 from USD 45.60 billion in 2025, rising at a CAGR of 6.40% from 2025 to 2033.

• Mobile devices dominated the online gambling landscape, generating 58% of online revenue in 2024, up from 56% in 2023.
• This includes sports betting (football, horse racing, e-sports, and others), casino (live casino, baccarat, blackjack, poker, slots, and others), and others.
• The association publishes its Annual Activity Report for 2023, highlighting key achievements and the latest online gambling data from its members.
• The industry is set to potentially receive a boom in 2024, as a new regulation was introduced to online services.
• The longer-term outlook remains positive, with the overall market projected to reach €149.2 billion by 2029.
• Europe’s gambling and betting industry is continually evolving, bolstered by advancements in technology and changing consumer habits.

Europe Online Gambling Market Report Snapshots

Virtual reality (VR) is reshaping the market with live-casino experiences that mimic physical casinos, appealing to tech-savvy younger users. Blockchain ensures transparent transactions, building trust in regions with strict regulations. Cloud-based systems enable operators to expand across countries and support cross-border liquidity pooling for pan-European operations. Millennials and Gen Z are increasingly drawn to features like missions, leaderboards, and social interactions, aligning with their gaming habits. Top 10 European online casinos are significantly diversifying their game portfolios to meet the evolving preferences of their player base.

The EU’s Global Gateway plan is intended to invest EUR 300 Billion in infrastructure development worldwide by 2027, including high-speed internet connections. Also, in April 2024, Paratus launched an express fast-speed internet connection between Johannesburg and Europe in order to reduce connectivity latency to 123 milliseconds. Technological innovations have led to the development of live casino Europe games, which bridge the gap between online and land-based casinos. Live dealer games use advanced streaming technology to offer real-time gameplay with professional dealers, creating an immersive and interactive gaming experience for players. Key players in the Europe online gambling market employ diverse strategies to strengthen their positions.

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The growth in mobile devices reflects the growing European trend of consuming different types of entertainment on mobile devices. The European gambling market continues its growth trajectory, with total gross gaming revenue expected to reach €123.4 billion in 2024, a 5% increase from 2023. Looking ahead, Europe’s gambling market is projected to maintain steady growth, reaching €149.2 billion by 2029, driven by continued digital adoption and recovery in the land-based sector, assuming no significant disruptions.

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The growth expected to be achieved is reported to be lower than that of The Netherlands, with projections estimated at 4.96%. Nonetheless, it’s expected that almost European casinos more than double (4 million) will be engaged in gambling in some capacity. The country has been evolving with new laws as the industry has grown, especially in relation to online forms. This has helped the South European nation to become as big as it has, as more people have decided to play due to its regulated nature. IMARC Group is a leading market research company dedicated to providing data-driven insights and expert consulting services to support businesses in achieving their strategic objectives across diverse industries.

Cryptocurrencies, such as Bitcoin and Ethereum, are steadily becoming a preferred payment method in Europe’s online gambling statistics sector. The shift toward digital currencies offers players greater privacy, faster transactions, and lower fees compared to traditional banking methods. Gambling platforms are increasingly embracing these decentralized currencies as part of their payment systems, providing users with an alternative to conventional deposit and withdrawal options. This trend is particularly appealing to users looking for secure and anonymous transactions.

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Rapid technological advancements, such as the integration of live streaming, blockchain, and virtual reality, significantly drive the Europe online gambling market. Live streaming enhances real-time interactions in sports betting and online casino games, creating an immersive experience. Blockchain technology ensures secure transactions, fostering trust among users, while virtual reality adds a new dimension to gaming, enabling realistic environments. The European Commission’s report on digital transformation highlights that such innovations have boosted the digital economy, with the gambling industry among the beneficiaries. These technologies not only attract new users but also retain existing ones, propelling market growth by offering a seamless and engaging user experience.

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A key factor behind the segment’s dominance is the growing preference for real-time engagement and live streaming features. According to Eurostat, sports betting reduces downtime by 30% while improving user satisfaction by ensuring compliance with consumer expectations. Additionally, advancements in AI-driven analytics have addressed previous concerns about fairness is enhancing appeal. As per the Europe online gambling market outlook, sports betting holds a significant share of the European online gambling market. Its popularity stems from several factors, including the widespread appeal of sports, the excitement of predicting outcomes, and the accessibility of online platforms.